Elevators are typically boring but useful. No one wants to walk up 10 flights of stairs.
Some elevators look interesting, don’t confine you into a tiny box, and give you a breath of fresh water (or maybe saltwater).
Some elevators use the doors to create interesting advertising moments.
In NCIS, Abby waited in the elevator to avoid an obsessed ex-boyfriend stalker because “only 5 of the 2.5 million deaths every year occur in elevators”. That gives a whole new outlook for the long moments when you’re stuck in one for what feels like half an hour as you stop on every floor on the way down to leave work at the end of the day.
Getting a brand new look in the amount of time it takes to reach the top of a tall building? That’s both impressive and excitingly awesome (A+ because they’re also advertising). However, this takes a tiny, sometimes scary, confining box, and gives someone an experience that not only lasts all day, but can alter their future behavior (buying more heels, not always wearing a big, bulky jacket, or wearing fun eyeliner). What’s more, it can create change and spark interest in a situation that would normally be mundane.