Last spring, I spent my semester and most of my summer studying abroad in Paris, France. While I was there, I was lucky enough to experience some great electronic shows at a few intimate parisian nightclubs. I fell in love with a particular french electronic record label based in Paris; Ed Banger Records. The music itself is definitely not everyone’s cup of tea, but the music videos being produced on this label definitely have loads of creative value. Even if you don’t love the style or find it aesthetically pleasing, it’s hard to deny the uniqueness and originality in these videos. I picked of few of my favorite videos from three of the artists on the label.
This video by JUSTICE is definitely, well, weird. But I just really like it anyway. It’s like a crazy, provacative, unpredictable screensaver. I find myself watching it over and over, feeling like I’m falling into the screen of my computer and soaring through the interior of a french electronic blackhole. Plus, you can’t hate that beat.
“Baby, I’m Yours” by Breakbot & Irfane is hands down one of my favorite songs of all time, but besides that I love to watch this video. Unlike the JUSTICE video above, this one really is very aesthetically pleasing. It’s very pretty. I could play this video on repeat even without the music and still enjoy it. The swirling watercolors stimulate my mind and retinas. It’s exactly what I would create if I tried to express the images my mind projects onto the inside of my eyelids while I’m daydreaming.
The last video is “I Love U So” by Cassius. A remix of the song by Jay-Z and Kanye gained some popularity in the US, but the original track and music video are awesome. Ed Banger Records created an smartphone app that anyone can download for free, where different sets of lips sing along to this song and the user can choose the lips they want, hold the phone up to their mouth, and make the lips seem like their own. The music video in a way served as an ad for this app, showing different interesting people using it in different ways and in different places.
If you liked what you saw here, check out the Ed Banger Records YouTube channel and see what other weird, interesting, creative, unique videos they’re producing over there in Paris.
TX Creative P1 