Dove Real Beauty Sketches FOR MEN (parody)

The older I’ve gotten, the more stunning I’ve gotten.

FINALLY someone made a parody for the Dove Real Beauty Sketches. And it was done well!

There has been a lot of criticism of the Dove campaign as it is portrayed in the video as a social experiment, but it has far too many flaws. The portrait artists knew what he was involved in, thus made the sketches of the other women’s descriptions smiling and their own descriptive sketches less attractive…human intervention, here.

So, what would guys have experienced had they been involved in this social experiment? New Feelings Time Comedy shows us:

So good.

Sketch Artist: Tell me about your teeth.

Subject: My mom said I had the most beautiful teeth, so I love to smile

 

Sketch Artist: What would you say is your most prominent feature?

Subject: Probably my bulge.

 

The best part of the video is definitely the sketches at the end showing the side by side comparison of what the men thought of themselves and what women thought of them. Night and day. My favorite is the Brad Pitt pic.

I would say I have a balanced face, almost like a white Denzel Washington.

 

New video from Dove

Video: http://www.youtube.com/watch?v=m0JF4QxPpvM&feature=youtu.be

Ogilvy (Toronto) recently released a new video for Unilever’s Dove on YouTube for their Campaign for Real Beauty called Thought Before Action. The video is a follow up to the old YouTube video called Dove Evolution that we’ve all seen before showing the photo manipulation trajectory of a model.

Dove’s old ad: http://www.youtube.com/watch?v=iYhCn0jf46U

The new video specifically targets art directors, graphic designers, and photo retouchers by getting them to download a file called Photoshop Action for PS that applies a “glowing effect” to an image. In reality this is a file that transforms the retouched image back to its original form and adds a hashtag and phrase from our friends at Dove. Something that I found very interesting was that Unilever specifically called out Reddit’s subreddit r/photoshop on their video and posted the downloadable file on the website last week. Don’t upset redditors, they’ll bash on you non-stop (here’s a redditor’s rant: http://www.theverge.com/2013/3/6/4070254/dove-real-beauty-campaign-photoshop-beautify-action-scam)

I felt pretty irritated after watching the video, starting with the fact that they are targeting artists and reducing their craft to some simple clicks that lead to “evilness” towards women and distorting their perception of beauty. I also think that Dove is silly for choosing art directors and designers as their target, after all, these people don’t make the decision to carry out photo manipulations, it’s the company (such as Unilever) that hires these people to retouch photos. I thought their first video was compelling but this one just seems a little forced to me, I get the impression that Dove is trying to point fingers at the “bad guys” while making their selves look like the do-gooders. It is also hard to believe that Dove doesn’t use any photo manipulation for their promotional efforts and besides, they are selling “firming lotion” and other beautifying products… the company itself is promoting distorted ideas of beauty! I just don’t trust the company and the message that they are trying to disperse. I really dislike that Unilever, the company that owns Axe, is criticizing Photoshop and is trying to make the software and people that use it look immoral. Again, the company owns Axe… and its ridiculous advertising that commonly objectifies women and shows them in scantily clad clothing… Umm.

Overall, I’m not very impressed by Dove’s new video or their tactics to overcome distorted perceptions of beauty. I think that their intentions are noble but their message isn’t being carried out right at all, especially since the company isn’t sticking to their so-called beliefs, but that’s just my opinion.

I’d like to hear what you guys think of this